brand identity and motion
Contemporary visual
experiences that connect to
the core values of the brand
(ABOUT)
in a nutshell
KRZYSZTOF BEDNARSKI
My job is to identify brand insights and translate strategy into design. In alignment with business objectives I develop solutions for corporate and cultural projects.
who & what
My name is Krzysztof Bednarski and I’m a multidisciplinary creative director and collaborator. With 15+ years of experience in the field, I've had the privilege of working in multiple sectors, including branding, advertising, broadcast & digital communication. I am a designer, animator & photographer. In search of sleep and sanity ● On smaller scale I work independently with clients transforming brand beliefs into multiple visual languages. On large scale projects I’m a creative who mentors and leads teams by example with a hands-on approach. I am a curious problem solver and believe in straightforward communication and mutual trust.
(CAPABILITIES)
My main focus is to support the creation of new brands & brand transformation. My work is meant to back up your vision and align creativity with strategy to coherently articulate your brand's unique personality & values, consistently across all touchpoints.
- Branding
- ° Market research
° Brand definition
° Brand positioning
° Purpose
° Values
° Brand guidelines - Identity
- ° Visual Language
° Logo
° Brand collateral
° Wayfinding
° Packaging
° Signage
- Content
- ° Social media
° Motion design
° TV & Film promo
° Photography
° Marketing & Event
- Creative direction
- As a creative dir. I collaborate with firms and agencies on selected projects to help explore new ideas and have a hand in elevating production. I supervise creative work with a strong focus on mentoring and building team mentality. Problem solving. establishing workflows, managing content goals.
